Client: The Townsend Group
- Identity development
- Brand vision + visual system
- Corporate + promotional collateral
- Digital experience
Townsend is a leading provider of global investment management and advisory services primarily focused on real estate and real assets.
Their differentiating position is anchored with a commitment to telling their story with unique creativity, in a tone that reflects their thought leadership. Townsend doesn’t rest on its laurels, rather, it is always thinking outside the box to achieve goals that often vary from client to client.
How did we bring that to tangible form? A visual system that is as unique as the businesses they serve.
Color. It is one of the strongest elements of any visual system, providing immediate cues about a brand. We built Townsend's color palette with a series of sophisticated muted tones complimented by bursts of brightness. The system relies on a vast use of white space, a critical landscape for this brand story. We determined color should be used with restraint for adding visual interest and to differentiate information to align with the visual brand with distinction and specificity.
Too heady? Too distilled? Nah, this reflects the sophisticated elegance of thought at the core of this brand.
They get it. So we gave it. Mission accomplished.