Client: Target
- Design + art direction

Target exemplifies great design -- fun, energetic, surprising and smart — and that doesn't just mean how something looks. It also satisfies a need, simplifies life, makes you feel good and affordable, to all. This is delivered with a cohesive spirit which has resulted in amazing success.

Running errands just got so much more entertaining. Everyone needs "the essentials" for home — paper towels, laundry detergent, sandwich bags...let's see...what else do I need. Right?

Target wants that experience to be more fun for you and the kiddo, (Well, mostly for you. To make your life easier.) Tah-da, "build-a-torso". Delivering smiles, deals + your shopping list, all in one little paginated experience.

Now that's, Expect More, Pay Less. 

Photography: Bonnie Holland