Client: Platinum Insurance
- Identity development
- Brand vision + visual system
- Corporate + promotional collateral
Renowned for its passion, integrity and sincere desire to help others, Platinum Insurance markets policies that can help with financial shortfalls left by traditional health insurance plans, keeping families, and their communities, financially secure.
Platinum cares deeply about its customers and employees, and stands firmly behind its mission to provide the best products and services, while presenting employees with every opportunity to succeed.
When we met with Platinum it was obvious, their passion for what they do is thoughtful and intentional. With that commitment and vibrance as our guide, development included an examination of how to visually deliver company culture and spirit. We designed a conceptual graphic solution that has an energetic appeal, indicative of the passionate and innovative nature of Platinum — interwoven shapes reflect a sense of trust, with the center star representing customers, customer service reps, and employees surrounded by a dynamic array of products, support and benefits of a caring company.
The illustrations vibrantly represent the full-spectrum of services and a sense of place for the Platinum business, from rural landscapes to main street America. We designed the artwork to have extensive flexibility for communications. Each large illustration can be used in its entirety, to tell a whole story, or can be carefully broken up and used in smaller vignettes to fit specific design and content needs.
The accolades on this project belong to our client. We boldly constructed the unexpected and they believed in the conceptual positioning. They commited to this illustrative world knowing it would differentiate their specialized brand story with the heart it deserved. A wonderful reward for us all.
Illustration: Patrick Hruby