Client: Linden Hills Co-op

Brand Building
- Identity development
- Brand vision + visual system 

Brand System
- Community + promotional collateral
- In-store experience

Linden Hills Co-op opened its doors in 1976, to create a food-focused community store for the Linden Hills neighborhood in Minneapolis. The primary catalysts, to create community and provide pure food options. Food you can trust; less-processed, less-packaged, more whole foods at a reasonable price.

The differentiating strength? Decades of commitment to the nourishment of the community through locally made/raised foods, and a robust community giving program. 

When an opportunity to freshen up a community pillar came about, we jumped. The story and love from the cooperative was intact. It was taking that passionate baseline and augmenting an updated identifying uniqueness. Refresh, energize, and reinforce? Yes please. 

Dinner is served. 

Photography: Nancy Bundt