Client: Colder Products Company
- Brand strategy + positioning
- Identity development
- Brand vision + visual system
- Corporate + promotional collateral
- Digital experience
Colder Products Company, (CPC), began in St. Paul, Minnesota and is now the leading provider of quick disconnect couplings, fittings and connectors for plastic tubing. What does that mean? They connect really cool things with their technologies and products.
CPC connection solutions improve the overall functionality and design of the equipment and processes in which they are used. Special product features include built-in shutoff valves to prevent product spills and an easy-to-use, push-button thumb latch for quick connecting and disconnecting.
The key to success isn't complicated, it's simplicity. With that notion as a guiding principle, we absorbed, analyzed and distilled the scientific layers to create an organized visual system that is as precise as the product attributes and performance.
The other key to success? A great client. They trusted the process, worked with fluid collaboration and welcomed the results with great responsibility to support change. It was an honor for our team to construct this story with the stewards that will make it flourish.
(Click), connection confirmed.