Client: Clinic Sofia

Brand Building
- Brand strategy + positioning
- Identity development
- Brand vision + visual system 

Brand System
- Corporate + promotional collateral
- Product experience
- Digital experience

Clinic Sofia is a devoted team of obstetricians and gynecologists, united in a mission to provide complete healthcare for women. They are a collection of teachers, nurturers and confidants with a simple approach: take time to listen to patients, understand their concerns, and give them the tools to be an advocate for personal health. Because a healthy community happens one patient at a time. (Nice, right?)

Clinic Sofia is inspired by the Greek goddess Sophia, a symbol of women’s wisdom, life stages, fertility, monthly cycles and nurturing. Sophia represents the wisdom that guides the practice and the women they care for. 

Working with Clinic Sofia, during both the strategy and creative processes, was as nuturing as the inspiration that comes from their mission, vision and values. Our journey was immersive, organic and thoughtful. The results cradle every bit of our exploration with the integrity that emanates from the life cycle resource they've created.  

Illustration: Andy Powell
Recognized by Communications Arts for excellence