Client: Caribou Coffee
- Theme + concept development
- Design + art direction
- Packaging design, product design, in-store experience
Caribou Coffee, born in Minnesota, is as authentic as the large skim latte (with an extra shot), that fills my tank daily. It was with that purity that we dove into visualizing what a dreamy holiday world could look + feel like, 'Bou Wonderland emerged, a sugary, playful zone that celebrates all wintery holidays with sunny skies + smiling (caffienated) inhabitants.
This project has always been a favorite for me. Crafted in exceptional collaboration with superstar colleagues, it is as artful as it is clever, and as cheery as it is straightforward. A happy place that creates cavities.