Brand Building
- Brand strategy + positioning
- Identity development
- Brand vision + visual system 

Brand System
- Corporate + promotional collateral
- Product experience
- Digital experience

With a heritage of 125 years, Aalfs Manufacturing doesn't just make apparel that fills closets + dressers today, it has been part of fashion history for decades. A private label denim kingdom, Aalfs has been making blue jeans, 5-pocket indigo for denim purists, for so long, there is a museum-worthy vault of historic product to prove it.

When we embarked on the process of the brand refresh, we approached it with gobs of respect for the legacy. We shoved off into the blue, crafting the framework that pays homage to that collected expertise, but, with a polished visual system that engages today's apparel industry with a memorable brand story.